2022年，羅森伯格亞太完成母公司全資控股，為其發(fā)揮優(yōu)勢提供了新的機遇。When Rosenberger Asia Pacific became entirely privately owned in 2022, it was an opportunity to play to its strengths.
在新任CEO Olaf Scale的領(lǐng)導(dǎo)下，羅森伯格亞太順利完成了分拆天線和DAS無線覆蓋業(yè)務(wù)，重新聚焦于其深厚的專業(yè)領(lǐng)域：射頻、光纖、高速數(shù)據(jù)傳輸和高壓連接技術(shù)。Scale先生在歐洲、中東、非洲和亞太地區(qū)私營和上市公司工作多年，擁有豐富的跨國管理經(jīng)驗，對變革秉持積極態(tài)度。
Having divested itself of its antenna and wireless coverage product portfolio, the company, led by new CEO Olaf Scale – with broad international experience working for private as well as stock-listed companies in the EMEA and Asia–Pacific regions – embraced the change and refocused efforts on its original area of expertise: radio frequency, fiber-optic, high-speed data and high-voltage connectivity solutions.
他告訴《CEO雜志》：“有人說‘變革管理’只是個時髦詞匯，但對于我們意味著一旦退出之前的合資模式，我們便能對羅森伯格進行組織結(jié)構(gòu)、生產(chǎn)布局和運營流程的現(xiàn)代化升級變革?！?/span>
“Some say ‘change management’ is a buzzword, but once we left our previous joint venture we were able to modernize Rosenberger with respect to the organization, production footprint and operational processes,” he tells The CEO Magazine.
“這是一個重新將羅森伯格全球業(yè)務(wù)緊密結(jié)合的絕佳機會?！?/span>
It was a chance to reconnect the dots between Rosenberger’s presence around the world.”
“全球布局，本地服務(wù)?！?/strong>
“IT’S ABOUT THINKING GLOBAL AND ACTING LOCAL.”
隨著中國和整個亞洲市場對羅森伯格業(yè)務(wù)的重要性日益凸顯，分拆完成后，羅森伯格亞太總裁在其使命中設(shè)定了一個新的目標。
But with the Chinese and greater Asian markets more important than ever to its business footprint, the Rosenberger Asia Pacific chief’s post-independence mission includes a new objective.
他指出：“這就是全球布局，本地服務(wù)。借助羅森伯格集團基地的全球布局，我們在垂直領(lǐng)域具備強大的整合和創(chuàng)新能力?！?/span>
“It’s about thinking global and acting local,” he says. “With Rosenberger Group’s global site grid, we have strong capabilities for vertical integration and innovation.
“我們致力于進一步加深本土洞察。羅森伯格能立足于亞太市場，并要擴大成功，需要擁有一流的產(chǎn)品、市場準入和專業(yè)團隊。”
“We’re working hard to enhance our local expertise. We’re in this market for a reason and to succeed, you have to have the product, the market access and the right team.”羅森伯格專注于三大技術(shù)路線，作為全球射頻、光纖和高壓領(lǐng)域的連接技術(shù)開拓者，羅森伯格是移動通信網(wǎng)絡(luò)、數(shù)據(jù)中心、測試與測量、汽車電子和高壓連接系統(tǒng)、醫(yī)療電子、工業(yè)電子以及航空航天工程等領(lǐng)域的合作伙伴。
Rosenberger appears to have all three. A worldwide leader in the realm of high-frequency, high-voltage and fiber-optic technology, the company is an ally to the telecommunications, data center, automotive electronics, test and measurement industries, as well as for high-voltage contact systems, medical and industrial electronics, and aerospace engineering.
Scale表示：“在如今市場上，擁有出色的產(chǎn)品和方案并不代表擁有絕對優(yōu)勢。在公司當前發(fā)展階段，最關(guān)鍵的是擁有人才，留住人才，激勵人才。同時，羅森伯格擁有60多年的歷史、在中國也有20多年的積累，我們需要緊隨亞太地區(qū)日新月異的創(chuàng)新發(fā)展，并保持平衡。
“Having the right product or application in today’s markets means not having it all,” Scale says. “But at this stage in the company’s journey it’s all about having the right people, retaining them, motivating them and striking the right balance between the company’s more than 60 years of history, the more than 20 years we have in China and the constant innovation speed in APAC.
“還有一個關(guān)鍵點是企業(yè)文化的傳承，我們構(gòu)建相應(yīng)的體系，在亞洲貫徹和深化羅森伯格企業(yè)使命和愿景?！?/span>
“It’s about how to pass on Rosenberger’s corporate culture and promote our mission and vision here in Asia and the infrastructure to house it.
“未來兩年內(nèi)，我們將在長三角地區(qū)建成新廠，其中一個重要目標就是實現(xiàn)可持續(xù)發(fā)展。羅森伯格集團母公司在歐洲是實現(xiàn)可持續(xù)發(fā)展型企業(yè)的典范，我們在中國及亞太地區(qū)也致力于設(shè)立同樣的標桿?！?/span>
“We’re building a new factory in the greater Shanghai region over the next two years, and one of our targets is that it must produce sustainably. Our mother company is running a most sustainable business in Europe, so we have to set the same expectations for us in China and the APAC region.”
“我們?yōu)殚L遠發(fā)展而來，尋求與合作伙伴共同創(chuàng)造長期價值。”
“WE ARE HERE FOR THE LONG-TERM AND LOOK FOR PARTNERS WITH WHOM WE CAN DEVELOP LONG-TERM VALUES.”
在COVID-19時期，遠離母公司的情況下，憑借羅森伯格的經(jīng)營之道，Olaf Scale得以成功重塑這個擁有2500多名員工的公司。
What’s helped Scale to reshape the group with more than 2,500 people far from its parent during COVID-19 times is Rosenberger’s approach to doing business.
他透露：“作為家族企業(yè)，我們具備獨特優(yōu)勢，親力親為，決策迅速。我們60余年的歷史和14,000多名員工共筑我們的成功故事。盡管規(guī)模龐大，但我們擁有高度的主人翁精神，務(wù)實、腳踏實地、富有創(chuàng)意。大家對公司充滿忠誠, 我們的團隊就像一個大家庭?！?/span>
“Being privately owned gives us the advantage of being very hands-on and quick to make decisions,” he reveals. “Our success story encapsulates a 60-plus-year history and 14,000 people, but despite our size we have a fast entrepreneurial mindset, are down to earth, pragmatic and creative. We have the commitment of all teams like a family.”
Scale強調(diào)，公司戰(zhàn)略的核心還有一個關(guān)鍵要素。
It also has one key element Scale says is at the center of the company’s strategy.
“我們向客戶傳遞價值，與客戶建立創(chuàng)新研發(fā)的合作伙伴關(guān)系。他們從中獲得品質(zhì)卓越、技術(shù)前沿的產(chǎn)品，滿足他們多樣性的數(shù)據(jù)傳輸和高壓連接需求?！?/span>
“We deliver values to our customers, offering a partnership in innovation technology. They get the latest and highest-quality technology for any data transmission and high-voltage needs they have,” he confirms.
這不是短期的業(yè)務(wù)合作；而是追求長期的合作。
It’s not a short-term business, either; customers tend to be in it for the long haul.
“進入汽車行業(yè)意味著，產(chǎn)品一旦獲得準入，就要滿足這個行業(yè)的長期要求?！癝cale說：“只要目前生產(chǎn)的汽車型號使用我們的產(chǎn)品，我們就能提供長久的服務(wù)。通訊行業(yè)也是如此，我們致力于提供長期服務(wù)和支持?！?/span>
“A presence in the automotive industry means you can be in it for the long-term once you can prove your ability,” Scale says. “As long as they’re making the model of car that uses our products, we deliver. Same with the telecom industry – we strive to supply for long-term service and support.”
反過來，羅森伯格也希望在供應(yīng)商和客戶身上看到這種信任和可靠。
In turn, Rosenberger looks for trust and reliability in its own suppliers and customers.
“我們?yōu)殚L遠發(fā)展而來，尋求與合作伙伴共同創(chuàng)造長期價值。我們不僅分享最新的創(chuàng)新成果，還要分享我們希望前進的方向?！?/span>
“We are here for the long-term and look for partners with whom we can develop long- term values. It’s about sharing the latest innovations, but also the directions in which we want to go.”
羅森伯格在中國和亞太地區(qū)發(fā)展已經(jīng)二十余年，Scale表示，公司正尋求注入新的活力。
Given the history Rosenberger group has in China and the Asia–Pacific region, Scale says the company is looking to revitalize itself.
他指出：“我們將更緊密地與羅森伯格全球能力中心合作，重塑我們在亞太的業(yè)務(wù)布局。要加強各種形式的合作，充分發(fā)揮羅森伯格歐洲和全球基地之間的協(xié)同優(yōu)勢?！?/span>
“We will reshape and rebuild our presence in the region with a stronger connection to our global competencies,” he points out. “It’s about leveraging the strengths between Rosenberger Europe and Rosenberger around the world, and that implies enhancing collaboration by all means.”
中國制造和出口擁有世界級的速度，Scale相信這將助力實現(xiàn)多方共贏。
Being in China brings with it a world-class speed of manufacture and export, something Scale believes will lead to a win–win situation on all sides.
他表示：“歐洲與亞洲之間的合作越緊密，我們越能更好地為全球客戶提供優(yōu)質(zhì)服務(wù)?！?/span>
“The more collaboration there is between Europe and Asia, the better we can serve our customers worldwide,” he says.
“歐洲與亞洲之間的合作越緊密，我們越能更好地為全球客戶提供優(yōu)質(zhì)服務(wù)?！?/strong>
“THE?MORE?COLLABORATION THERE?IS?BETWEEN EUROPE?AND ASIA, THE BETTER WE CAN SERVE OUR CUSTOMERS WORLDWIDE.”
變革，尤其是組織結(jié)構(gòu)調(diào)整所帶來的持續(xù)變化，是艱難的。然而，盡管變革伴隨著陣痛，Scale表示，要想獲得長期的聲譽和成功，就必須克服這種困難。
Change, particularly the kind of constant change that comes with organizational restructure, is hard. However, as uncomfortable as it may be at times, Scale says it’s necessary to endure to reach long-term recognition and success.
他透露：“未來可期，新規(guī)當立，我們會不斷推動團隊和供應(yīng)商走出舒適區(qū)。傳承好羅森伯格企業(yè)文化，保證員工獲得足夠的支持，鼓勵大家勇于承擔責任，積極適應(yīng)變化，迎接挑戰(zhàn)并不斷提升自己?！?/span>
“The old is gone and the new is not there yet, so we’re constantly pushing our teams and our suppliers out of their comfort zone,” he reveals.“What helps is having the right culture to support people during those moments, making sure they’re taking responsibility and willing to adapt, eager to step up and develop themselves.
“如果企業(yè)培養(yǎng)了這種文化，我確信我們將源源不斷地獲得新的業(yè)務(wù)機會，開發(fā)出新產(chǎn)品，吸引更多客戶并更好地與客戶需求進行匹配。這就意味著，我們闊步走在正確的道路上。”
“If you foster this kind of culture, my belief is that you will constantly develop new business opportunities and new products, and you’ll find the right customers. Basically, you’ll speak the right language.”
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